Staff Present: Peter Bowden
Call to Order: The meeting was called to order at 3:40pm.
Staff provided each Board Member a copy of the Board Code of Ethics and Board Agreement to use as a guideline. The Columbus CVB/Phenix City Memorandum of Agreement (MOU) was also provided.
Open discussion was conducted on the effectiveness of the Columbus Sports Council and its accountability to the Board and how to improve this. The Board agreed that it was not getting enough information on a regular basis to determine if there was reasonable return on investment (ROI) with the funding provided through the contract for services for sports marketing with the Sports Council.
Throughout the discussion, the Board was reminded one of its primary functions is to protect the funding to the CVB.
Discussion continued on the funding mechanism established with the contract for services and the contract between the CVB and the Columbus Consolidated Government (CCG). The contract specifies that the CCG contracts with the CVB as the official destination marketing organization (DMO) for the CCG to promote tourism, trade shows, and tourism. The contract also specifies that the CVB will restrict 1% of the 4% funds generated from the hotel motel tax for sports marketing and will subcontract with the Columbus Sports Council. This was put into place when the hotel motel tax was increased from 7% to 8% [Staff Note: the CVB receives half or 4% of the total hotel motel tax; when the city petitioned to increase the tax to 8% it was understood, that the additional 1% was intended for sports marketing].
A consensus was reached, that because of the financial responsibility of the funding through the subcontract and the Board’s fiduciary obligation to report to the CCG when called upon to discuss the proper use of the funding, the Sports Council would be required to report on a regular basis information similar to the monthly reporting the CVB Staff presents to the Board.
The following are the items requested from the Sports Council for the regular November 2014 CVB Board Meeting: